Ford Trucks unveiled its first all-new %100 electric truck, making giant strides towards a sustainable future for heavy commercial vehicles at IAA Transportation 2022 in Hannover. By 2030, 50% of Ford Trucks sales in Europe will be zero-emissions Ford Trucks’ Generation F movement offers technologies that serve different needs, covering everything from zero-emission to autonomous vehicles. Innovative new features and next-generation technologies developed by Ford Trucks will ensure that the company maintains its position in production, design, product development, and new connectivity technologies that will help businesses to thrive.
Ford’s only global brand for heavy commercial vehicles, Ford Trucks, unveiled its first all-new %100 electric truck at IAA Transportation 2022, the world's leading trade fair for mobility, transport, and logistics that took place from 20th to 25th September in Hannover, Germany.
Building on more than half a century of experience and dynamic product development in heavy trucks manufacturing, Ford Trucks presented its Generation F transformation move at IAA Transportation 2022. The movement includes a zero-emission transport solutions roadmap and exciting new specifications and features that will ensure that the company maintains its position in production, design, and product development.
As the winner of the prestigious IToY Award in Hannover with its F-MAX in 2018, Ford Trucks returned to IAA Transportation to showcase its latest breakthroughs on its way to achieving zero- emission transport. The company, which previously signed ACEA's Declaration of Transition to Zero Emission Freight Transportation, recently announced its aim to sell only zero-emission heavy commercial vehicles by 2040. The Generation F movement, which includes 100% electric, connected, and autonomous vehicle technologies, means that Ford Trucks is now one step closer to its goals.
Ford Trucks Vice President Serhan Turfan states: “With our Generation F movement, 50% of Ford Trucks sales in Europe will be zero-emission vehicles by 2030”
Ford Trucks’ next-generation, first %100 electric truck, developed with the aim of “being the road mate that cares about its customers and makes their businesses thrive”, stands out with advanced connectivity features and promises to be highly competitive in European markets with its attractive total cost of ownership.
“As an innovative brand that listens to our customer's needs, we focus our R&D to bring cutting- edge next-generation technologies to the market. Our objective, therefore, is mainly to help reduce operating costs and carbon emissions in road transport while increasing fleet productivity,” says Serhan Turfan. “Strengthening our position in Europe is our top priority. By continuing to build on our success in our current markets, we plan to reach 50 countries by 2024 in Europe. In line with the EU’s Green Deal and Ford's global sustainability goals, we are taking a big step towards our 2040 zero emissions target by expanding into European markets with our electric trucks. In the short term, our target is to meet 50% of European sales as zero emission vehicles by 2030”
Ford Trucks is transforming its vehicles into data-driven, connected mobility products, equipped with next-generation technologies that will offer customers enormous benefits. The new technologies include features, such as GPS cruise control and multimedia system, making life easier for drivers and fleet managers with the aim of keeping the vehicles on the road and achieving 100% Uptime.
Ford Trucks offers safer, faster, and more efficient transportation solutions with its “Autonomous Technologies”
Developed by Ford Trucks engineers, the “Level 4 Highway Pilot” self-driving technology allows drivers to let their vehicles drive autonomously between H2H (hub-to-hub) logistics centres. As the most important cog in the transportation industry, Ford Trucks will now be able to offer much safer, faster, environmentally friendly and most importantly, significantly more reliable transportation. Remote Driving Technology by Ford Trucks, enabling drivers to remotely connect to the autonomous vehicle and assist the driving task in case of unexpected events where human intelligence is needed during an autonomous operation. Autonomous Reverse Parking is another technology developed by Ford Trucks, which simplifies docking procedures as the function enables autonomous truck to park itself to loading and unloading ramps just as an experienced truck driver.